Where FMCG challengers grow.
You’ve got a brilliant product and big ambitions, but not the team (or time) to do it all.
You need resources and firepower to scale, but every hire eats into your runway.
Get flexible access to commercial and brand growth expertise when you need it, without the full-time cost.
Lying awake wondering how to make it all work?
You’re not alone. Growth brings pressure, high-stakes decisions, and never enough hours in the day.
Whether you need a fresh perspective, hands-on help with a tough challenge, or flexible, part-time leadership, The Challenger Lab has your back.
The benefits of experience, without the full-time overhead.
Commercial Modelling
Supply Chain Optimisation
Brand Strategy
Investor pitch decks
Financial Reporting & Analysis
HR Processes & Policies
Retailer Sell In
Marketing Support
Ecommerce
COGS Reduction
Fractional Talent
Leading a challenger brand is not for the faint-hearted.
We know the pressure, because we’ve lived it.
Tap into a team with over 20 years in the industry, we’ve built brands, led scaleups, and sat across the table as buyers.
Getting listed is just the start.
Staying there takes strategy, consistency, and sharp execution. We bring clarity, focus and traction when it matters most.
Let's go!
Our track record
Unlocking the tangible 'what next'
Fill that pipeline with the right products
Figuring out the gnarly stuff to help you scale
This isn’t theory. It’s hands-on experience from inside high-growth brands, delivering real results in fast-moving environments.